Verizon Two-Year Anniversary Email
Marriot Bonvoy Email
Marriot Bonvoy Social
Medtronic Content Plans
Olson Digital Strategies and Content Plans
BWBR Blog Posts
SPG Dashboard Redesign
The SPG Dashboard gives members access to exclusive bonus points offers and special promotions. It also tracks points, shows where members have traveled and more. I worked with the account, design and user experience teams to write copy for every state of the experience. This role included reviewing a set of detailed wireframes to create a master copy deck.
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Starwood Hotels SPG Moments℠
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Starwood Hotels decided it was time to redesign the website for SPG Moments℠, a loyalty program that gives members access to great VIP events. I was lucky enough to do some copywriting and content strategy for this large six-month project. Every headline, every description, every button and every piece of navigation needed to be written for this project. I worked closely with the designer, UX team, creative director and account manager to ensure that all the content fit the business strategy and SPG voice.
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SPG Moments Email Redesign
SPG Madison Square Garden Moments
SPG Moments Events
Ameriprise Financial
Ameriprise sends hundreds of letters to clients that communicate important, often complex, financial information. My role was to edit and sometimes rewrite these letters to make sure they were client-friendly, on- brand and easy to understand. I also worked with Ameriprise leadership and partners to update the Client Communications copy style guide.
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Blaine Sportswear Content Strategy
I developed a content strategy for Blaine Sportswear to increase awareness and find new customers. I spent time understanding their current marketing efforts, customer goals, and competition. Based on their business strategy, I created an integrated marketing plan that outlined content strategies for Blaine Sportswear’s website, email marketing, social channels and a new blog. I also presented key industry findings to help them understand the landscape and prioritize their efforts.
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Target’s Back to College Campaign
Target Beauty
Target Online Weekly Ad
Target REDcards
Target Store Locator